LAFF Day I

The festival is open to the public, however, certain events will require a ticket purchase/RSVP. General admission allows entrance to the ExpoStage, ExperienceStage, and EcoLounge. If there are available seats for a talk or screening admission can be arranged to the Academy/Cinema Stage.

*If you are purchasing or RSVPing for an event below you do not need a General Admission ticket!

11:00 AM – 7:00 PM
LA Fashion Festival 2019 Debuts Matthew Rolston’s “Hollywood Royale: Out of the School of Los Angeles” as a First-Ever Untethered Virtual Reality Gallery Experience, Presented by The Mill

LA Fashion Festival 2019 Debuts Matthew Rolston’s “Hollywood Royale: Out of the School of Los Angeles” as a First-Ever Untethered Virtual Reality Gallery Experience, Presented by The Mill

Glamour, high technology, sustainability and style come together in a unique form at LAFF19: a virtual reality gallery experience of celebrity photographer Matthew Rolston’s 1980s retrospective exhibition, “Hollywood Royale: Out of the School of Los Angeles.” Utilizing Oculus Quest, the latest in untethered headset technology, The Mill, an international leader in VFX and creative content, has created this first-of-its-kind moment in Hollywood history.

From Michael Jackson to Madonna, Prince, George Michael, Cyndi Lauper and many more, the portraits of Hollywood Royale comprise a literal ‘who’s-who’ of ‘80s pop culture, commissioned largely for Andy Warhol’s Interview magazine and Jann Wenner’s Rolling Stone. Matthew Rolston’s influential photographic approach is captured in a three-dimensional virtual gallery space. Take an intimate ‘journey’ through Rolston’s photographs, curated and guided by the artist himself, and hear some of the personal stories behind these classic images.

Rolston’s Hollywood Royale VR gallery will be on display September 20-21 at the Los Angeles Fashion Festival, an innovative showcase for the very latest in film, fashion, beauty and retail. In accordance with the theme of its 2019 season, LAFF believes sustainability shouldn’t be a luxury; it should be a way of life.

Sustainability can be expressed in many forms, and one of them, according to Rolston, is “the sustainability of cultural memory.” Rolston’s photographs of the 1980s are highly inflected by the visual history of Hollywood’s Golden Age, and as such, help to sustain the cinema city’s traditions of high style and theatricality.

Immersion producer: The Mill is made up of artists, technologists, and makers for all media, working at the frontiers of visual narrative. Built on the bedrock of cinematic legacy, and high-profile fashion commercial work, they use virtual and augmented realities to build the future of interactive and immersive experiences.

Experience producer: Poised as a cornerstone of LA fashion events, LA Fashion Festival (LAFF) showcases progressive ideas via an immersive cultural experience of film, retail, innovation, and beauty influences. Founded on the basis of inclusion, sustainability, and community, LAFF is a 501(c)(3) nonprofit platform produced by The kulturspace Foundation for forward-thinking creatives & brands to showcase collaborations and incite meaningful exchanges.

Featured Artist: Matthew Rolston is a photographer, director, creative director and artist whose work has helped define the aesthetics of American portrait photography. In 1977, Rolston was ‘discovered’ by Andy Warhol, who commissioned portraits for proto-celebrity magazine, Interview, soon followed by assignments for Rolling Stone, from founding editor Jann Wenner, and from Vanity Fair magazine, under editors Tina Brown and later, Graydon Carter. Rolston’s images are notable for their glamorous lighting and detail-rich sets. His photographs have been exhibited worldwide and are in the permanent collections of LACMA and the National Portrait Gallery in Washington, D.C., among others.

11:00 AM – 11:20 AM
The Swagabonds is the first fashion brand designed in collaboration with Artists from Skid Row. Skid Row contains one of the largest stable populations of homeless people in the United States. While Skid Row is doubtless a hard place to live—marked by prostitution, drugs, and violence—it is nonetheless a community, where moments of light and humor often emerge from the darkness. It’s a village where you wave at someone at every corner, where people call out to each other, where people look out for each other. It’s this chaotic fraternity that few people know about.

We’ll hear from founders Gigi Freyeisen and Audrey d'Erneville about their mission to discover awesome talents while helping them rise above their circumstances through art and fashion.

11:30 AM – 2:30 PM
NEONYT presents: The change of fashion is now – powered by TENCEL™

Changing fashion together. Now! The fashion industry is one of the most polluting industries in the world.

TENCEL™ and NEONYT presenting experts on stage to discuss how it’s possible to start the change.

Inspiring talks, informative panels and relevant information.

Don’t miss this high class set up of fashion game changers.

Moderation: 

Sharon Denise Perez, Business Development Manager, Lenzing and
Max Gilgenmann Content Director, NEONYT

Program:

•Introduction by Sharon & Max | 11:30-11:35

•Keynote | “Fashion and the Sustainable Development Goals” | 11:35-11:50
Kerry, Presented by a United Nations

•Panel | “The Modern Definition of Denim” | 11:50-12:35
Adriano Goldschmied, Fashion Designer
Anatt Finkler, Head of Design & Creative Director, Global Denim
Adam Taubenfigel, Creative Director and Speaker, Triarchy

•Panel | “Let’s Change Fashion” | 12:35-1:20
Boyish
Kestrel, Storyteller & Conscious Style Host of Conscious Chatter

•Talk’n’Film | 1:20-2:20

Scott Morrison, Founder 3x1 Denim Co-Creator & Host - Common Thread : Italy (Docu-Series) Founder of Leo's Lighthouse Foundation (501c3)
Damiano Dall'Anese, Vice President, Candiani Denim USA
Producer of Common Thread

•Closing remarks by Sharon and Max | 2:20-2:30
Every talk/panel session includes Q&A of about 5-10 min.

3:00 PM – 4:00 PM

NEER Presents: The Digital Campaign: Stills + Motion - The Collaborative Set

Join the founders of NEER Motion and their artists for an interactive conversation about the landscape of content and how brands can effectively budget and plan for campaigns involving stills and motion assets. All your questions answered about the shoot and post production process and costs for motion. Learn about the various versions of a stills and motion production intended for social media outlets. Get insight into various ways to communicate your brand narrative and resonate with your audience through quality cinematic storytelling.

While the ways in which consumers ingest content continuously changes, their desire for quality does not. NEER is an artist agency representing a curated roster of versatile cinematographers, director/dp's and unique motion artists specializing in the beauty, fashion, luxury and lifestyle industries. NEER’s team and artists are experts in creating elevated visuals for stills and motion campaigns. We provide customized creative solutions to streamline all levels of production and post production while considering the varying outlets for the content, especially social media. Our mission is to prioritize efficiency while maintaining the highest level of quality for all content needs.

Panelists TBA

4:30 PM – 6:00 PM

Chemicals, Seduction, and God: Exploring perfumery through time

Did Cleopatra really use scent to seduce Marc Antony? Was Marie Antoinette really captured because of her perfume? Have modern chemicists really bottled the smell of human pheromones? The folklore of perfumery is as irreverent and varied as the medium itself. The Institute for Art and Olfaction is pleased to join LA Fashion Film Festival to present two talks about the rich and aromatic history of perfume. IAO founder Saskia Wilson-Brown will lead participants through an anecdote-laden and aromatic talk exploring how humans have used scent through time and explain the workings of the modern perfume industry. The talk will end with a smelling session, where we will experience 10 of the most important historical and modern materials. Join us to learn the hows and whys of perfumery, and let our curated aromatics transport you through time and space.

6:15 PM – 7:30 PM

We'll screen some of the best film submissions on the LAFF stage. Lights, camera, fashion, action!

See LAFF APP for lineup.

7:45 PM – 8:30 PM

Online shopping might be the preferred mode of shopping given its convenience and accessibility, but it can’t replace the human interaction one gets from visiting physical retail shops. In-store shopping experiences matter now more than ever. The challenge lies in using digital mediums to draw consumers into brick-and-mortar stores for the full, immersive experience. Join us as we explore how successful brick-and-mortar retailers in LA navigate the ever-shifting retail landscape and continue to thrive despite the digital competition.

8:45 PM – 9:20 PM
We'll screen some of the best film submissions on the LAFF stage. Lights, camera, fashion, action!

See LAFF APP for lineup.

9:30 PM – 10:00 PM
Directors’ Panel: The Social Responsibility of Branded Storytelling

Every time we tell a story, it leaves an impact on the audience, whether positive or negative. Be it a story to entertain, inspire, or empower, it has the potential to shape the audience’s perspectives and influence their actions. So while brands must develop narratives to stimulate favorable consumer behavior, let’s not forget to pose the question: “What kind of society are we building as a result of these stories?” Join our featured film directors in this thought-provoking deep dive.

10:00 PM – 11:00 PM
We'll screen some of the best film submissions on the LAFF stage. Lights, camera, fashion, action!

See LAFF APP for lineup.

11:00 pm – 12:200 AM

100% of every donation goes directly to programming. We deeply appreciate your support. LAFF is a 501(c)(3) nonprofit initiative of The kulturspace Foundation.